Digital TV Europe has partnered with Magine Pro and Omdia to announce a free webinar on the topic OTT discovery to take place on Tuesday, May 25 at 2pm BST.
In 2021, online video is firmly at the centre stage of a global audio-visual industry that was once dominated by pay-TV and physical home video. The rapid propagation of online video services means it’s a more competitive market for up-and-coming OTT services than ever before.
This webinar explores how today’s audiences discover new online video services and content and what OTT providers can do to stand out amongst the crowd.
Join Magine Pro, Omdia, Digital TV Europe and experienced OTT operators for in-depth analysis and discussion on consumer behaviours around online streaming services and content discoverability, based on original research by Omdia on behalf of Magine Pro.
The session will feature:
- A first look at Omdia’s research on behalf of Magine Pro into consumer behaviours around online video. Attendees also get first access to the report via a download link after the session.
- How consumer behaviour is evolving; the key trends and differences between European countries and the US.
- How today’s audiences are discovering new online video services and content, and what OTT operators can do to influence how customers behave.
- Expert OTT operators share their experiences of improving service and content discoverability and discuss the opportunities and challenges for new operators.
Matthew Wilkinson, CEO, Magine Pro
Rishi Kapoor, Founder & CEO, paus
María José Revaldería, Director General, FlixOlé
Tony Gunnarsson, Principal Analyst, TV, Video & Advertising, Omdia
Stuart Thomson, Editor, Digital TV Europe