OMDIA


SVOD numbers to go up in UK despite cost-of-living crisis

Overall SVOD subscription numbers are increasing in the UK, despite the country’s current cost-of-living crisis, with 80% of households subscribing to at least one service, as of this month. The data comes from new research by analyst firm Omdia, which also shows that YouTube and BBC iPlayer are the UK’s most popular online video services. […]

Omdia: 5G to surpass 1.3 billion connections in 2022

The number of 5G connections is set to surpass 1 billion this year, says research house Omdia.  Speaking at the 5G Forum in Seville, Omdia senior research director, media and entertainment, Maria Rua Aguete told attendees that 540 million 5G connections were reached at the end of 2021 with the total set to pass 1.3 […]

Comcast Technology Solutions launches US linear addressable ad product

Comcast Technology Solutions has launched a US national linear addressable advertising system for its customers and technology partners.  The Comcast Cable-owned tech outfit’s Linear Rights Metadata Management (LRM) product, part of its CTSuit, is designed to tap the SCTE 224 standard to  provide integrated workflows that enable intelligent ad decisioning for tailored household-level TV advertising, […]

Failure to launch for 8K claims Omdia

8K is failing to appeal to consumers, Omdia’s Senior Director, Media and Entertainment Maria Rua Aguete has said.  Speaking at a session on the reality of UHD deployments at NAB Show, the analyst showed that shipments of 8K TVs only accounted for 0.15% of all TV shipments in 2021. This translated to a little more […]

India insight – listen to the latest episode of TV Watch

The latest episode of Digital TV Europe’s podcast TV Watch is now available to stream wherever you get your podcasts. In the latest episode, host Jonathan Easton speaks with Omdia principal analyst Constantinos Papavassilopoulos to discuss the state of the Indian video market in light of the research house’s new report on the country. With […]

AVOD market to reach US$260 billion annual revenue by 2025

AVOD streamers are set to flourish over the next three years and will hit revenues of almost $260bn by 2025, according to to the latest research from analysis powerhouse Omdia. The findings, revealed to DTVE’s sister site TBI ahead of a session at Series Mania on Thursday, reveal that while SVOD revenues will not come […]

vMVPD on the rise in the US

The average US virtual pay TV user in 2021 used 13.5 video services per month compared to the average video household at 7.4 services. According to new figures from Omdia, subscribers to virtual multiprogramming video distributors (vMVPD) represent 11% of all TV households as traditional pay TV subscriptions continue to decline.  Traditional pay TV subscriptions […]

TV Watch: Can Netflix become a major gaming player?

The latest episode of Digital TV Europe’s podcast TV Watch is now available to stream wherever you get your podcasts. In the latest episode, host Jonathan Easton speaks with Omdia analysts Steve Bailey and George Jijiashvili to discuss Netflix and its gaming ambitions. While not quite hitting the heights of the stay-at-home 2020, Netflix has had a […]

Can Netflix become a major gaming player?

The latest episode of Digital TV Europe’s podcast TV Watch is now available to stream wherever you get your podcasts. In the latest episode, host Jonathan Easton speaks with Omdia analysts Steve Bailey and George Jijiashvili to discuss Netflix and its gaming ambitions. While not quite hitting the heights of the stay-at-home 2020, Netflix has […]

Omdia: Disney+ Hotstar boosts OTT to surpass pay TV in SE Asia

Total cumulative paid OTT subscriptions will surpass traditional pay TV in Asia and Oceania this year, according to a new report from Omdia. According to Omdia, DTVE’s sister research organisation, growth in online video will mainly come from the South-Eastern Asia region, where it is being fuelled by the launch of new low-cost plans by […]

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