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2 min read
Omdia: Ad tier now driving Netflix growth
Netflix’s launch of an ad-supported tier in late 2022 and crackdown on account sharing has…
2 min read
FAST platforms climb into US top 10 most-watched services
FAST platforms such as Tubi and Roku entered the top 10 most-used video services in…
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Omdia: Online video ads to dominate M&E revenues by 2028
Online video advertising is expected to become the top source of media and entertainment revenue…
1 min read
Omdia: Pay TV revenues will stay higher than online video
Pay TV revenue will still be greater than online video subscription revenue in 2028, despite…
2 min read
Smart TV makers zone in on advertising opportunity
Smart TV manufacturers are likely to continue to focus on building an advertising business given…
1 min read
Omdia reveals decline of SVOD ‘stacking’, with FAST viewership rising
Omdia has reported the total of 3.5 SVOD subscriptions per household in the US recorded…
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Paramount Global and Pluto TV drives FAST growth in the US
Free Ad-Supported Television (FAST)’s growth in the US is being powered by a small number…
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Airties/Omdia report urges broadband operators to focus on latency and QoE rather than speed alone
WiFi specialist, Airties commissioned Omdia to deliver a new whitepaper report that revealed speed alone…
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Games market is to climb to $339bn by 2027, predicts Omdia
At IBC2023 which got underway on September 15-18 in RAI, Amsterdam, the media research outfit…
2 min read
IBC names Omdia exclusive premium research partner
The media research firm and Digital TV Europe’s sister company Omdia is to return to…