Turkish subscription streaming service BluTV has chosen software service Veset Nimbus to deliver its linear action and comedy channels in the cloud.
Launched in 2016, BluTV differentiates its offering from international streaming services with a focus on locally produced content. It delivers a mix of originals together with local and international series, documentaries, and movies aimed at a global Turkish and Arabic-speaking audience.
In addition to SVOD, BluTV also delivers live TV channels covering a range of content, including action and comedy. All of its programming is available ad-free across multiple devices, including smartphones, computers, and smart TVs.
Veset Nimbus is a SaaS linear TV channel management platform that allows for the creation and scheduling of new channels in the cloud.
According to technology company Veset, it enables content owners coming from a VOD-first background, such as BluTV, to manage multiple linear channels, delivering video IP streams. It supports the addition of multiple live inputs, graphics, subtitles, audio and SCTE-35 markers, according to the company
BluTV is using Veset Nimbus’s playlist editor to create schedules for both channels. BluTV’s infrastrastructure setup is fully cloud-based
Erkut Göksel Çınar, OTT headend lead, BluTV, said: “Until now we have been managing our original linear channels in the cloud using stitching technology. As we continue to expand and add new channels, it was becoming increasingly apparent that we needed a more sophisticated channel management tool that would allow us to do more within our linear feeds, while ensuring our viewers get a premium video experience across multiple channels.”
Igor Krol, CEO, Veset, said: “BluTV is leading the OTT distribution revolution in Turkey and we are very proud to support that push expanding its content format portfolio. BluTV has ambitious growth plans which will be made possible thanks to its cloud-first approach and focus on getting the right tools in place to deliver premium content in an easy, cost-efficient, yet scalable way.”
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