Comcast-owned ad-tech company FreeWheel has announced the appointment of Yuling Ma as its chief technology officer.
The exec will be responsible for leading development and operation of FreeWheel’s tech platform along with its network operations and global engineering team.
Ma has been promoted from her previous role of senior vice president of engineering and general manager of FreeWheel’s Beijing office. She succeeds FreeWheel co-founder Diane Yu, who left the company last month.
Ma initially joined the Comcast-owned company from Chinese leading B2B e-commerce company JD.com. She also held roles at Pegasus and Verizon.
FreeWheel general manager Dave Clark, said: “Since joining FreeWheel two years ago, Yuling has impressed us with her leadership and vision for how to best evolve the FreeWheel technology upon which our industry has come to depend. She brings deep experience leading world-class engineering teams and is the transformational leader our industry needs for its next phase of evolution.
“At FreeWheel, we are blessed to have a deep leadership bench with our engineering team, allowing us to continue to set the pace of innovation for our industry.”
Ma added: “I’m honoured to be part of the FreeWheel family and excited for what lies ahead. Moving forward, I’ll be partnering with our teams globally to fuel the expansion of our technology solutions across the ecosystem so that FreeWheel can be the connective tissue between buyers and sellers, transforming how the industry works and where it’s headed.”
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