Boxing promoter Matchroom has launched a new media production business.
Dubbed Matchroom Media, the operation will sit under the overall Matchroom brand and produce live events, original documentaries and shoulder programming for all broadcast platforms.
Matchroom Media will be helmed by Matchroom’s current director of programming Katie Hearn, who has been with the promoter since 2004. Hearn joined the company from Sky Sports, where she had served in multiple roles since 1996 as one of the first women to work on the Premiership and International Football team.
Katie Hearn said: “Matchroom has positioned itself at the forefront of creating and delivering original and unique programming to sporting audiences around the world. We’re excited to expand to produce not only more live sport, but engaging new content to support these events and the sportsmen and women that drive them. From outside broadcasts, live streams and shoulder programming, we’re committed to bring global audiences epic sporting moments and the inspiring stories that are behind them.”
Group managing director – and brother of Katie – Eddie Hearn said: “Content has never been more powerful and as we continue our global expansion, in house production of our own live events will help us align the narrative from idea to execution. We plan to assemble the best production team and sharpest talent for our live broadcasts and bring you compelling content and storylines around our 12 sports. We have unique access that will allow us to grow the hype and narrative through powerful shoulder programming and keep the fans and viewers constantly engaged.”
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