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Firstlight Media teams up with NPAW

OTT technology provider Firstlight Media and quality assurance specialist NPAW – Nice People At Work – have teamed up to enable OTT and pay TV providers to optimize content delivery networks (CDNs). 

The pair are combining Firstlight Media’s cloud-native OTT platform and NPAW’s flagship solution, YOUBORA, with its video analytics and business intelligence functions. The partnership is intended to drive improved network performance and quality of experience for broadcast telco, OTT, and media customers, the pair said.

integrating YOUBORA into its portfolio of partners, Firstlight Media said it can offer customers increased insights into available CDN options, as well as real-time switching among CDNs.

YOUBORA provides visibility of platform performance, audience behaviour, advertising and content efficiency in real-time to support data-driven decisions, and benchmarks CDNs based on pre-defined business rules, issuing recommendations designed to help customers meet their overflow, billing, and infrastructure cost objectives.

“In today’s crowded OTT landscape, pushing quality up and costs down are crucial to business success. The flexibility and scalability of Firstlight Media’s cloud-native platform will help us expedite availability of data-driven CDN and QoE optimization strategies that can improve bottom lines,” said Mortiz Loew, head of North America at NPAW.

“As we continue to build an industry-leading portfolio of best-of-breed partners, our customers have placed great value on the ability to expedite CDN decisioning Our seamless integration of NPAW’s YOUBORA removes complexity from that process, automating CDN selection and optimizing performance to allow the highest possible customer experiences in the most cost-effective manner,” said Paul Pastor, chief business officer and co-founder of Firstlight Media