Lifestyle channel Clubbing TV and Samsung TV Plus, the TV giant’s streaming service, have agreed on a distribution partnership for the broadcasting of the Clubbing TV’s linear feed and VOD assets in Europe.
Samsung TV Plus is a free Smart TV video service that gives viewers instant access to thousands of shows and content from 150 channels. The services is integrated into all Samsung 2016-2020 Smart TVs, with more than 30 million activated TV sets in Europe.
Clubbing TV’s new carriage deal follows launches in India and Spain.
“Clubbing TV’s music and lifestyle channel is proud to offer its live international feed and VOD content to Samsung TV Plus’ European viewers. Thanks to this first OTT deal with the leading global TV and video streaming platform, Clubbing TV will benefit from the rapidly growing audience of connected TV services to extend its footprint and reach a new audience of Dance Music enthusiasts that are not necessarily using the traditional TV platforms where Clubbing TV is broadcast,” said Clubbing TV’s founder, chairman and CEO Stéphane Schweitzer.
“Samsung TV Plus connects our growing community of viewers to content that informs, entertains, and inspires. For Free. With the addition of Clubbing TV in seven European territories, we are extending our commitment to a wide variety of entertaining programming. Especially during the difficult period we are all facing, Clubbing TV will bring great entertainment, including live content, to our viewers directly from the comfort and safety of their homes,” said Richard Jakeman, head of business development Smart TV, Samsung Electronics UK.
Separately, ducktv, an edutainment children’s offering provided by Bratislava, Slovakia-based Mega Max Media, has launched a dedicated digital channel in Spain and Italy via Samsung TV Plus.
ducktv is a 100% educational programming proposition, aimed at pre-school children from six months to four-years-old.
The channel offers original and exclusive content created in-house including Lola and the Numbers, Ducky Adventures and Toby McFly.
Delivery of the channel is being handled by streaming video specialist Wurl.
Iza Piotrowska, director of affiliate sales and business development at Mega Max Media, said: “We are delighted to announce our partnership with Samsung Electronics and to be joining the Samsung TV Plus diverse line up with our high-quality toddlers’ channel. As the service continues to be one of the most popular OTT streaming services providing a premium at-home viewing experience, this important cooperation will allow us to expand our brand into new markets and to additional viewing devices to bring our much-loved ducktv characters to millions of Samsung Smart TV owners”.