Germany-based AVOD service rlaxx TV has launched on Amazon Fire TV and Android TV devices in the UK, Germany, Switzerland and Austria.
A hybrid of on-demand and traditional TV viewing, rlaxx TV presents its content in structured linear channels within which users can fast-forward and rewind. This, the company says, allows viewers immediate access to shows and avoids the lengthy search times typical of VOD services.
The service promises to combine the flexibility of a VOD service with the relaxed experience of linear television.
rlaxx TV is already available from a number of TV makers such as Toshiba and Sharp, with plans to be available “on all OTT devices” by mid 2021. The expansion to Amazon and Android TV devices is a significant part of this plan, with the brands having a collective install base of more than 12.9 million homes in the available markets.
Ronny Lutzi, CEO of rlaxx TV, comments on the launch as follows:”We are very pleased that our service is now available on Amazon Fire TV and Android TV. Both are platforms with a truly global presence and represent additional building blocks to the foundation of our international roll-out. For this we focus on two key factors:
“Availability on all OTT devices and a presence in as many countries as possible worldwide. Next in line are Brazil and Spain and in terms of technical availability Q1 2021 will see further launches on highly relevant platforms. The ultimate goal for 2021 is a global presence by the end of the year.”
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