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FIFA assigns Nordic rights for 2026 World Cup

Five years ahead of its scheduled staging, FIFA has confirmed its Nordic broadcast partnerships for the 2026 World Cup.

The tournament is set to take place across the US, Mexico and Canada, and will be the first to be expanded to 48 countries from the typical 32. As such, there will be 80 matches from the event, making the broadcast rights deals bigger than ever before.

In the Nordics, all the deals are with free-to-air networks, ensuring that the entire tournament will be viewable across the region to as wide an audience as possible. In Denmark, the rights have been secured by DR and TV2; Finland sees the contract won by MTV; the Norweigan rights go to TV2 and NRK; while Swedish football fans will watch the tournament on SVT and TV4.

FIFA’s director of media rights and content services Jean-Christophe Petit said: “The expanded Fifa World Cup 2026 in North America is set to be an unforgettable event for football fans everywhere. We are pleased to be able to extend our partnership with the leading Nordic broadcasters, who provide strong platforms to ensure the best possible viewing experience for the largest audience.”