Football media platform OneFootball has named Denise Parkinson in a newly created role of global entertainment director.
Reporting to OneFootball’s UK sales director and former Yahoo! director, Edward Desbois, Parkinson will be responsible for working closely with entertainment clients from the world of streaming, film, gaming and music to help them distribute their existing premium commercial content, create new solutions and to connect them with OneFootball’s global audience of more than 85 million football fans, the company said.
Parkinson has more than 25 years of experience in the media and marketing industries. She has previously worked, amongst others, as global entertainment director for The Telegraph Media Group and as director of marketing EMEA at Walt Disney TV.
Desbois said: “I am delighted that Denise is joining the growing team at OneFootball. She has a great track record and a high profile in the entertainment industry and will be a fantastic addition to the company.”
Parkinson said: “I am hugely excited to join OneFootball. It is a powerful, innovative brand with a young, passionate and engaged audience and I look forward to forming new partnerships with like-minded brands and advertisers.”