Elisa extends TiVo partnership and integrates Deep Discovery

Finnish telco Elisa has signed a multiyear extension and expansion of its partnership with TiVo to integrate the STB maker’s Deep Discovery API-based metadata solution.

TiVo’s Deep Discovery package, an option with Video Metadata, promises to allow TV and video service providers along with consumer electronics manufacturers and new media companies to “better maximise the value of their catalogs and drive conversion, engagement and loyalty.”

It does this by enriching content searches with metadata like moods, tones, themes, weighted keywords, age descriptors and popularity Scores. TiVo links all these fields to standardised video metadata, which it says differentiates and improves the overall user experience.

Elisa will integrate Deep Discovery within its Elisa Viihde video service, which offers streaming, rental movies, and a range of pay-TV packages.

Elisa development director Magnus Pettersson said: “We’re deepening our relationship with TiVo to make it easier for our customers to discover great content. This new long-term agreement will benefit our customers immediately as we roll out TiVo’s API based solution. TiVo’s ambition and commitment to providing new and innovative metadata products that embrace machine learning and AI bring the opportunity to make the user experience of our IPTV and OTT services even better than before.”

Chris Ambrozic, vice president of product, Discovery at TiVo parent company Xperi, said: “In a content landscape with more options than ever, advanced personalization and relevance are fundamental for products and services as consumers increasingly want to interact with brands that know what they want, before they even search for it. Deep Discovery harnesses the power of AI and machine learning to deliver more relevant and personalized recommendations for service providers like Elisa.”

The news comes weeks before Elisa and Nordic Entertainment Group (NENT Group) launch their joint streaming service, the €12.99 per month Elisa Viihde Viaplay.