As such, the league will continue to evaluate its broadcast arrangements on a month-by-month basis, with pay-per-view the most contentious topic.
Last month, the league announced that it would be making matches not scheduled for televised broadcast available for PPV purchase via Sky Sports Box Office and BT Sport Box Office for £14.95. The move was widely criticised, with many supporters groups urging fans to instead donate to local charities.
The report cites scepticism from industry sources who believe that the £14.95 fee “is not a good look when further hardship is in store for many across the country and football has been given a special allowance to continue.”
It adds that some clubs are expected to argue in favour of a reduced price point to £9.95, while others will push for season-ticket holders to have access to streams at no extra cost.
In spite of ‘exceptionally low’ buying figures – the first nine matches broadcast via PPV generated £5.24 million in total revenue, with an average viewership of 39,000 buys – the report notes that a ‘number of executives’ at the league’s smaller clubs are ‘fully committed’ to the current scheme, with even a small number of buys making up for lost revenue.
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