Samsung has announced that its ad-supported Samsung TV Plus streaming service will be available on all of its smart TVs released since 2017.
The streamer was previously available on select TVs and mobile devices, but the company is extending that to millions of CTVs shipped over the past three years.
Samsung TV Plus offers free access to 80 live and on-demand TV channels, and sits alongside multiple Rakuten and Pluto channels in the TV’s EPG.
Relevant sets will receive an update which will add the service, which is also receiving a visual overhaul on TVs which already have it.
The new update introduces an overlay bar which provides users with a summary of their most recently viewed channels along with recommendations tailored to their viewing preference. There is also a new home page which gives viewers quick access to content they want to watch and a continue watching feature.
Gus Grimaldi, head of product Europe at Samsung Electronics said: “This is a proud moment for us at Samsung; as we continue to embrace innovation and enhance our customers’ user experience. We’re delighted to offer an exciting new upgrade to Samsung TV Plus, our free entertainment service.”
Samsung TV Plus is currently available in the UK, Germany, Switzerland, Austria, France, Spain and Italy, with plans to expand into more European countries in 2021.
Samsung has heavily invested in its streaming platform in recent months, including a deal with Endemol Shine to bring shows including Peaky Blinders to the streamer.
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