Belgian telco Proximus has signed up with technology outfit On Rewind to provide its All Sports customers with a new interactive sports player on the Proximus Pickx app and website, timed to coincide with the resumption of UEFA Champions League football.
The Pickx app will give users live access to team line-ups, match statistics and the possibility of watching all the highlights again in one click, whether live or for up to seven days on Replay. This experience is also available for Belgian Jupiler Pro League and D1B Pro League football matches.
When watching live broadcasts of sports events such as a football match (or watching on replay for up to seven days), Proximus customers will be able to look into the details of team line-ups, keep an eye on key statistics of the match, browse the history of the two teams’ matches, check the rankings or relive the best moments of the match instantly and effortlessly.
An icon in the TV guide will identify programmes that include the new interactive features. While the technology will initially be deployed for football, the player may also be used to enhance coverage of festivals, TV shows and other sports events, according to Proximus.
“I am very proud to announce this new partnership with On Rewind. This partnership is an excellent example of Proximus’ strategic mission ‘Think possible’, which reflects our determination to open up a world of digital opportunities for our customers. This enriched experience injects a new dynamic into our Proximus Pickx service and allows us to offer our customers a novel high-quality experience focusing on the content they love to watch. It will first be applied to football, from tomorrow onwards when the UEFA Champions League resumes. We look forward to receiving feedback from our customers, as I’m convinced that this technology will offer them a unique experience,” said Jim Casteele, chief consumer market officer at Proximus.
“This collaboration with Proximus is truly exciting! We have been working closely with their teams for several months now and they have trusted us to offer their customers a unique viewing experience. When my team and I came up with this video solution, our priority was to develop a product for the fans, allowing them to take control of the broadcast and personalise their viewing experience thanks to the completely redesigned ergonomics. Football fans are fortunate in that they will be the first to benefit from this patented video solution, but we look forward to making it available to other types of content,” said Romain Violleau, co-founder and head of innovation at On Rewind.
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