Sports streamer DAZN has signed a deal with cloud-based video solutions provider M2A Media and its cloud IP transport service M2A Connect to acquire live sports content from its international rights partners.
The deal will see M2A Connect manage bookings and associated spend for DAZN by optimising its use of the public cloud for the acquisition of live sporting events. A press release from M2A said that the deal will reduce DAZN’s “need to commit to long-term connectivity contracts” and that this would reduce lead time to secure event connectivity.
The partnership will also enable DAZN to self-manage inbound cloud IP feeds, while monitoring their transit across public cloud infrastructure via the M2A Connect console.
Neil Colligan, chief delivery and development officer at DAZN Group, said: “Until recently, distribution over IP was used mainly for consumer only services, or non-live content. We are now witnessing an evolution in this space and the shift to cloud IP is becoming more apparent.
“M2A Connect is the perfect solution for our current acquisition requirements. It offers us a cost-effective way to provide resilience, move quickly, while also expanding our reach and relevance, with the type of content that may not otherwise get the airtime it deserves.”
Marina Kalkanis, CEO at M2A Media said: “We have a long and valued relationship with DAZN. An early adopter of our live streaming and VOD services, we are thrilled to now extend our partnership through our latest product, M2A Connect.
“Both pioneers in this space, M2A Media and DAZN are an excellent match in terms of our culture and ambition and we are excited to work together to further push the boundaries of cloud-IP transport for live video.”
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