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Eleven Sports agrees new deals in Belgium

Sports channel provider Eleven Sports Belgium has agreed three new partnerships for Belgian football offering.  

Eleven has secured a content partnership with Flemish public service broadcaster VRT for its coverage of the Belgian Pro League. The deal will see VRT continue to broadcast its Monday evening Pro League magazine show – Extra Time –  in addition to showing regular highlights from the top tier of Belgian women’s football for the first time.

VRT’s Sporza will also provide live radio commentary of the Pro League and share highlights packages from the Pro League via its digital platforms every Sunday evening.

As part of the collaboration, Sporza reporters and commentators including Filip Joos, Peter Vandenbempt and Aster Nzeyimana will contribute to Eleven’s Pro League coverage.

Eleven Sports have also reached an agreement with pay TV operators Télésat and TV Vlaanderen to broadcast Eleven’s three new Pro League channels.

Télésat and TV Vlaanderen subscribers will be able to watch matches from the Pro League, 1B Pro League, Women’s Super League, Supercopa and ePro League as well as non-live programming as part of their basic TV packages for the next five seasons.

In addition, Eleven has signed a new distribution deal with cable operator Voo, which will see Voo bring Eleven’s three Pro League channels to its customers.

The new distribution deals follow previously announced partnerships with Proximus and Orange. All deals were in place for the opening Pro League weekend.

Separately, Spanish producer and channel operator Mediapro has produced the first seven games for Eleven JPL, which started broadcasting in French and Dutch over the weekend. Broadcasting started last Saturday with the first three matches of the season between Bruges and Sporting Charleroi, Royal Antwerp and Royal Excel Mouscron, and Standar de Liege versus Cercle Brugges.

Guillaume Collard, managing drector Eleven Sports Belgium and Luxembourg and head of acquisitions for Eleven Sports Group, said:

“Making Belgian football accessible to as many fans as possible has been one of our strategic priorities since the start of our ‘Home of Belgian Football’ project. We are therefore very happy to be have completed a host of new distribution partnerships to bring Belgian football to fans across the country.”