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Mercedes launches dedicated channel on Motorsport.tv

Luxury car maker Mercedes-Benz has launched a dedicated channel on OTT platform Motorsport.tv.

The company said that the channel will offer behind the scenes footage of its Formula 1 and Formula E teams, along with offering a range of other content.

Motorsport.tv has an audience of 56 million users per month, and will partner with the car maker to create exclusive content via its new Motorsport Studios platform. This platform will offer Mercedes with an extensive archive of over 26 million images dating back to the original motor car created by itself in 1886.

Mercedes becomes the latest manufacturer to launch a channel on Motorsport.tv, and will become the first to include F1-themed content.

Richard Sanders, commercial director of Mercedes AMG Petronas Formula One Team, said: “We are proud to lead the way in F1 when it comes to social media audience and engagement. Working with Motorsport Network will give our fans another destination to enjoy content from across our motorsport programmes, driving additional value and exposure for our ecosystem of partners, and enabling us to share the richness of the Mercedes Motorsport family, from F1 to Formula E to customer racing.”

James Allen, Motorsport Network’s president said: “This is the meeting of two leaders in their respective fields, looking to add another level to the way in which they serve their audiences. Storytelling is central to the way brands and OEMs reach their public today and we look forward to co-creating a channel that is a true destination for Mercedes fans.”