UK consumers now watch an average of one hour and 30 minutes of streamed content each day and pay for an average of two streaming services according to a consumer survey by Musicmagpie.
The longest time spent streaming by the average viewer was two hours 42 minutes. This range from three hours 42 minutes among by 16-24 year-olds down to one hour 42 minutes among over-55s.
Users paid for an average of two services, ranging from three among 16-34 year-olds down to one for over-55s.
Consumers had watched an average of three series on streaming services each during the coronavirus lockdown, and watched an average of four episodes back-to-back per sitting.
Some 51% of people reported increasing the amount of content they streamed since lockdown began, while 21% have purchased physical media since the lockdown started. Over half of respondents reported re-watching one or more series.
The number of shows watched consecutively per sitting ranged on average from five in the 16-34 age range down to one for over-55s.
The most-watched show in the UK is currently Sherlock, seen by 55% of respondents, followed by Peaky Blinders with 53% and Game of Thrones with 51%.
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