The club will hope that it can build on its online base of over 350 million followers to create a successful subscription streaming product that “offers fans personalised experiences and content while also boosting this new line of business, which is expected to become one of the club’s biggest sources of revenue in the coming years.”
The streamer will be available worldwide via the club website and app across mobile and PC, and in Catalan, Spanish and English. It will offer more than 1,000 hours of content from more than 3,000 videos.
Content will be made up of behind the scenes footage and documentaries focused on players in both the men’s and women’s teams along with first team games in delayed and on-demand format.
It will also be the live home of Barcelona B and the club’s women’s team.
The launch coincides with the revamped version of the club’s fan membership programme – rebranded as CULERS. This starts at €39.99 per year, and offers a 50% discount on Barça TV+’s €4.99 per month subscription.
Oriol Tomàs, vice president of commercial area at FC Barcelona, said: “FC Barcelona wants to remain a benchmark club both on and off the pitch and continue to be the leading sports entity in the generation of revenue. With this in mind, the creation of this new digital products ecosystem opens up a new way of doing business for us, which we hope will become one of the main sources of regular income for the club in the coming years, helping us to continue growing and remain competitive in an increasingly sophisticated environment.”
“Likewise, products such as Barça TV + and the CULERS Premium Membership programme also help us bring the club closer to our fans around the world, consolidating the global expansion of the Barça brand.”
OTT Discovery: Expert insights on how to stand out amongst the crowd digitaltveurope.com/intelligence/w…
15 May 2021 @ 15:00:00 UTC
DTVE: the week in view – A deal with precedent in unprecedented times – analysing the English Premier League’s righ… twitter.com/i/web/status/1…
15 May 2021 @ 12:00:01 UTC
ICYMI: EFL slams ‘unfair’ Premier League rights deal digitaltveurope.com/2021/05/14/efl… https://t.co/yrcp9sijAc
14 May 2021 @ 20:00:00 UTC