The Swedish broadcaster has acquired LaLiga rights until the end of the 2025-26 season in both Sweden and Finland.
In addition to club football from Italy’s Serie A and LaLiga, TV4 and the group’s pay TV arm C More also show the men’s World Cup and European Championships, UEFA Nations League, and qualifiers and national team friendlies for both men and women.
In addition, TV4 and C More own the rights to the Swedish Cup for men and women as well as the US soccer league, MLS.
Starting in the autumn of 2021, TV4 and C More will broadcast the UEFA Champions League.
“Following the acquisition of the UEFA Champions League, LaLiga is another very important element in our strong offering of world class football,” said Casten Almqvist, CEO of TV4 Media.
“The interest in LaLiga has been growing substantially this season and that’s no surprise when you look at the teams and the players. Spanish teams have won the UEFA Champions League five out of the last six seasons. Swedish star Alexander Isak’s breakthrough in Real Sociedad plays a big part as well. I´m sure his performance will make the interest among our users in Sweden increase even further.”
Over half of sports fans watching pirate services digitaltveurope.com/2020/06/04/ove… https://t.co/eMAEihCxgc
4th June 2020