Nordic streaming, free and pay TV provider Nordic Entertainment Group (NENT Group) has extended its grip on exclusive Danish rights to UEFA Champions League football until the end of the 2023-24 season.
NENT Group has also acquired the exclusive rights to the UEFA Europa League and the new Europa Conference League in Sweden, Norway and Finland from the beginning of the 2021-22 season until the end of the 2023-24 season.
The group currently holds the exclusive rights to the Champions League in Denmark, Norway and Sweden until the end of the 2020/2021 season. It says it is the only media company worldwide to have shown every season of the Champions League since the competition was created in 1992.
All matches will be shown on NENT Group’s pan-Nordic Viaplay streaming service, with studio programming and local language commentary in every country. A range of games will also be available as part of the Viasat pay TV offering, and selected games will be shown on the Group’s Swedish, Danish and Norwegian TV channels.
In February, NENT Group announced the acquisition of the pan-Nordic rights to English Premier League football until 2028 and Bundesliga football until 2025.
Anders Jensen, NENT Group President and CEO said: “We have a strong and well-balanced portfolio of sports rights that is unrivalled anywhere, and this outcome ensures that our Viaplay and Viasat customers will be able to enjoy more football than ever before. We are delighted to have extended our UEFA Champions League coverage in Denmark for another three years, and to have added the rights to the UEFA Europa League and new UEFA Europa Conference League in Sweden, Norway and Finland, which many local Nordic teams will compete in. As promised, we have maintained our discipline and not bid up for rights where we cannot generate a return on our investment.”
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