Altice One first launched in January 2018 as an all-in-one system that combines TV, WiFi management and DVR in one device. The operator had previously offered apps for iOS and Android mobile devices, but the addition of Apple TV opens up the ability for multiroom usage of the service.
The company noted that the Apple TV app provides “Seamless connection… to a customer’s full TV package for streaming live TV, On Demand, and cloud DVR recordings plus favorite features like the interactive programme guide and programme restart to catch in-progress live shows from the beginning.”
The operator will also offer Apple TV 4K devices as a bolt-on for existing customers through monthly finance offers starting at US$10 per month, or for US$180 outright (this is the same price point as Apple’s RRP).
Hakim Boubazine, Altice USA chief operating officer and president of telecommunications said: “With Altice One on Apple TV 4K, we are providing another innovative yet simple way for customers to view all of the high-quality content they love.
“Powered by Altice’s powerful broadband and WiFi network and leveraging the advanced features of Apple TV 4K, the Altice One app for Apple TV extends our services even further into the home and brings customers more choice and flexibility in how and where they watch their favorite content.”
Altice becomes the latest operator to offer not only an app on Apple TV, but the device itself rather than launching its own set top box. In 2019, EE in the UK launched a similar offer, with the device being made available to customers as an add-on for an additional £8 per month.
Since launching the internet-oriented Altice One, the operator has seen a significant reduction in churn numbers and a higher ARPU along with an uptick in Broadband subscribers.
TVOD purchases see US spike in April digitaltveurope.com/2020/07/03/tvo… https://t.co/Bcsznrx0sI
03 July 2020 @ 17:45:00 UTC
Broadcast Networks Europe names new chief digitaltveurope.com/2020/07/03/bro… https://t.co/KYPoahjeWy
03 July 2020 @ 17:25:00 UTC