Data measurement firm Nielsen has announced a triumvirate of new appointments, with the most noteworthy being industry veteran Sean Cohan as its new chief growth officer and international president.
Cohan is a well-established figure in the industry with decades’ of experience. He spent 15 years at A+E Networks, with his highest-profile role being president of international and digital media. There, he supervised the company’s brands, services and content outside the US and managed US domestic digital activities and services.
He joins from Wheelhouse Group, where he was a senior leader.
At Nielsen, Cohan will oversee the growth strategy, partnerships, corporate and business development, and all Nielsen international businesses including our measurement as well as Gracenote Metadata, Nielsen Sports, and outcomes offerings.
Also appointed is Karthik Rao as chief operating officer. Rao has spent 20 years at Nielsen across a range of its businesses, most recently as CEO of Gracenote. As COO he will be responsible for driving a global product-driven technology transformation.
The final appointment is Peter Bradbury, who has been promoted to US chief commercial officer. Bradbury has spent 24 years with the company spanning a range of roles. His most recent responsibilities include: leading Nielsen’s commercial efforts across national television, radio, digital, local tv and social media, he is also responsible for Gracenote metadata, Nielsen Sports and gaming. Bradbury’s remit will now be expanded to include Nielsen’s advertiser and media agency teams, along with media analytics.
David Kenny, CEO of Nielsen said: “These appointments illustrate the commitment we have to building out a rigorous and forward looking business dedicated to one media truth and the belief that a transparent, unified independent view of the total audience will help the entire ecosystem succeed and thrive in this evolving landscape. These appointments set us up well for the future.”
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