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Pluto TV strikes deal to bring dedicated button to Hisense TVs

ViacomCBS-owned AVOD streaming outfit Pluto TV has struck a deal with Vidaa International, a subsidiary of television manufacturer Hisense, to bring the Pluto TV platform to Hisense’s new Vidaa platform across the US, Europe and Latin America, free of charge.

From the spring, Pluto TV will be integrated into the new Vidaa platform, while new Hisense TVs sold in the US and Mexico will feature a dedicated, branded Pluto TV button.

This button is designed to be a one-click solution that drops users directly into the Pluto TV service on Vidaa.

Beginning in the US, Pluto TV will relaunch its existing app on Hisense with the new Vidaa platform.  Pluto TV LatAm on Hisense Vidaa will also launch this spring across Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Paraguay, El Salvador, Uruguay, and Venezuela. The installation across the EU will happen later in 2020.

The newest range of Hisense’s ULED TVs with the Vidaa platform combines Dolby Vision HDR and Dolby Atmos, while the next generation of Hisense ULED TVs features its proprietary smart TV operating system Vidaa U4

“Partnering with Hisense and Vidaa aligns perfectly with our goals, accelerating our mission to entertain the planet. The global reach of Hisense’s newly relaunched VIDAA platform will effortlessly bring free, premium TV to millions more viewers, in dozens of countries across the globe – all with just the click of a button,” said Brendon Thomas, VP of  distribution, Pluto TV.

“Our key goal is to provide the best free content locally in every market on our Vidaa platform. Partnering with Pluto TV is perfect match. Adding dedicated button on our Hisense TVs with Vidaa platform is another step that users can access to Pluto TV with just one click,” said Guy Edri, EVP of business development for Hisense’s Vidaa platform.