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True Royalty TV taps Vimeo for D2C distribution

True Royalty TV, the SVOD service set up to cater for fans of the UK Royal Family, has turned to Vimeo to power its global direct-to-consumer distribution.

Vimeo now powers True Royalty TV in all markets, including the U.S., U.K., Ireland, Canada, Australia and New Zealand.

The technology platform is providing True Royalty TV with access points and in-app purchase functionality on iOS, Android, Apple TV, and, for the first time for the service, via the Roku app. The platform also provides True Royalty TV with live streaming capability for live events and shows.

“In the US alone, there are some 25 million people who identify themselves as Royals enthusiasts. In order to satisfy this huge fanbase, we need to be ubiquitous and leveraging Vimeo’s powerful technology allows us to do just that. True Royalty TV is accessible not only as a direct service, but also through the various apps, as well as through third-party providers like Comcast’s Xfinity, with more platforms forthcoming,” said Gregor Angus, CEO and co-founder, True Royalty TV.

“We’re thrilled to power True Royalty TV’s service and support their efforts to scale with a full-suite of web, TV and mobile apps. Vimeo’s proven state-of-the-art OTT technology offers an optimal experience for Royal fans and enthusiasts around the world, and now they have unlimited access to the content they love, both live and on-demand,” said Kathleen Barrett, SVP, enterprise, Vimeo.