In is role, Bacho will manage the company’s operations in Europe, Middle East, Africa and India with an emphasis on growing regional sales and account management teams.
Bacho is an experienced broadcast media and technology industry leader, and was most recently chief business development and marketing officer at Snell Advanced Media. Prior to that, he held roles as SVP EMEA at Grass Valley, VP sales and marketing of Middle East, Africa and South Asia at Imagine Communications and GatesAir, and managing director for middle east and north Africa at Avid.
The appointment is the latest sign of the company’s international expansion, with the launch of next-generation ad tech product AOS anticipated in the near future.
Bacho said: “I am thrilled to be joining Operative at this exciting time of the industry’s transition. In just a few short months, I have been working with the team to identify many exciting opportunities that exist throughout the EMEA region. Now, this appointment delivers a clear customer-focused message and represents a solid forward-thinking commitment by Operative to the existing and new client base in EMEA and internationally.”
Lance Roncalli, chief revenue officer at Operative said: “Said has an excellent track-record of breaking into new markets and clients, expanding business in existing accounts, driving significant increases in revenue and profitability, and managing multi-cultural cross-functional teams, complex projects and partnerships through effective field sales & marketing organization enablement.
“He has travelled extensively worldwide and has conducted business in all major markets internationally assisted by an understanding of geopolitical and cultural diversities globally.”