According to new research from personal finance comparison site finder.com, this total is equivalent to 4.5 million people over the course of the season.
In total, 81% of the 2,000 surveyed Brits use a paid streaming service, while 17% – equivalent to 8.9 million people – streamed content illegally. The report goes on to say that this means that of all illegal streamers, 24% view Premier League games, with the number rising to 44% when it comes to any kind of sports.
Of paid streaming services with Premier League football, Sky Go is the leader, with 24% of respondents saying they had used Sky’s OTT platform. Now TV, also a Sky product, was in second at 19% while only 13% said they had used BT Sport’s OTT offering at some point in the past 12 months.
London has the highest percentage of illegal streamers at 21% with Scotland the second highest at 17%. Wales and East Anglia at 4% and 6% respectively are the regions with the least amount of illegal football streaming.
Agewise, it is unsurprisingly younger people who are illegal streamers, with 13% of 25-34 year olds admitting to watch Premier League football illegally.
In terms of the paid streaming services, Netflix is the most popular platform with two thirds 66% using it over the last 12 months, this is equivalent to 28.4 million users in the UK. Amazon placed second with 49% of British streamers using the service and Sky Go placed third 29%.
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21 April 2021 @ 17:30:00 UTC