The deal sees the promoter serve as UFC’s exclusive commercial distributor throughout the US and builds upon the long-term distribution rights partnership that began in 2001.
Joe Hand Promotions has been operating in the combat sports and entertainment space for almost 50 years. It provides premium sports content to venues around the nation, such as sports bars, restaurants, casinos, military bases and universities.
Lawrence Epstein, UFC senior executive vice president and chief operating officer said: “UFC and Joe Hand Promotions have been synonymous with Pay-Per-View success for nearly 20 years and we’re thrilled to continue our outstanding partnership.
“It’s only fitting that we announce this extension with one of our longest-tenured partners as we prepare for UFC 243: WHITTAKER VS. ADESANYA. Joe Hand Promotions is a valuable resource to UFC as they help us market our biggest events to a strategically important segment of our audience, commercial establishments.”
Joe Hand Jr., president of Joe Hand Promotions, said: “UFC is the largest Pay-Per-View provider in the world with some of the world’s top competitors, unparalleled leadership and an incredible brand, and we are proud to be their exclusive commercial distribution partners.
“Our relationship with UFC is the longest and most valued in the history of Joe Hand Promotions. We look forward to helping UFC further develop their brand and grow their fan base by bringing the excitement of UFC to even more commercial locations across the country.”
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