The new media platform will feature advanced capabilities for delivery optimisation, ad performance visibility, content personalization and blackout control
A headline feature of the platform is what the company calls Verizon Smartplay. This is a stream routing system that delivers video traffic over multiple CDNs, promising faster startup times, reduced rebuffering and an overall high quality viewing experience.
Stream Routing uses Verizon Media’s server and client side performance data from across its global network and device distribution.
Ariff Sidi, chief product officer, Verizon Media said: “We enable broadcasters and content providers to more confidently deliver the best quality to viewers wherever they are in the world.
“Our Smartplay solution is entirely CDN-agnostic, meaning that decisions about how to route traffic are made purely on performance metrics. This means you can be sure your audiences will always get the best possible experience.”
The platform also features enhanced ad server debug and smartplay content targeting for ultra-personalised video streams.
Sidi concluded: “OTT personalisation hinges on the performance of the manifest server to generate a unique playlist of content, ads, and playback instructions for every user. You need to be sure you can personalize content and match local content rights, regardless of how many viewers are watching.
“Smartplay allows you to build audiences and rulesets that are reinforced on every asset, for every viewer that presses play, anywhere in the world.”
Verizon Media will showcasing at IBC 2019, at the Verizon Media stand in Hall 5 (5B64).
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