Verizon has announced the sale of its media businesses for US$5 billion The sale includes brands Yahoo and AOL, and is a tacit admission of failure in the media and advertising world following a heavy investment in the space. Both brands are being sold to Apollo Global Management for around US$5 billion, almost half of […]
TV maker VIZIO has announced a partnership with Verizon Media for cross-platform and CTV advertising solutions. The deal sees Verizon media gain demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million opted-in VIZIO Smart TVs from across the world. Gaining access immediately, Verizon Media will be the exclusive DSP to […]
Verizon Media has tapped technology outfit 24i for its Smart OTT and Backstage offerings as part of the Verizon Media Platform for OTT and streaming services. According to 24i, tis Backstage content management system enables content publishers to create apps for additional target devices without device-specific engineers, reducing the time to launch on new platforms […]
Verizon Media has launched a new header bidding-like solution for OTT publishers called OTT Smart Auction. OTT Smart Auction is a server-to-server container integration which Verizon Media says enables OTT programmatic demand to compete with reserved demand in a “real-time, unified auction in a publisher’s ad server”. The solution has specifically been designed with the […]
Verizon Media has unveiled a range of new advertising and content capabilities. Unveiled by press release in lieu of an NAB press conference, the company said that the new offerings, which include advanced advertising tools for transparency and enhanced live event streaming, are designed to provide broadcasters, content owners and service providers with more opportunities […]
Digital TV Europe will host a webinar on the topic of advertising-based streaming on March 24. There is an ever-increasing interest in advertising-based streaming as content owners and distributors look to maximize monetisation. The Digital TV Europe 2020 Annual Industry Survey proves the importance of ad-supported streaming even among streaming players who have adopted different […]
Almost two thirds (63%) of sports fans would pay for a personalised streaming service. According to a new report from Verizon Media, the majority of sports fans in the UK, US, France, Germany and Holland would consider paying – or paying more if they don’t already do so – for a service that offers coverage […]
Verizon Media is to deliver this weekend’s US Super Bowl LIV in UHD HDR streaming for the first time. Verizon’s Media’s streaming workflow and delivery technology will support the streaming of the Super Bowl on the Fox Sports app, the Fox Now and the Yahoo Sports mobile app to bring UHD HDR coverage of the […]
Technology outfit Verizon Media has named Rathi Murthy as the company’s chief technology officer. Based in Sunnyvale, California, Murth will oversee Verizon Media’s global technology strategy, leading the company’s innovations in 5G, advertising and content, commerce and subscriptions. She joins Verizon Media from Gap Inc. where she was CTO, leading all technology and operations, including […]
Verizon Media is set to debut its new Media Platform features at IBC 2019. The new media platform will feature advanced capabilities for delivery optimisation, ad performance visibility, content personalization and blackout control A headline feature of the platform is what the company calls Verizon Smartplay. This is a stream routing system that delivers video […]
