Verizon Media

Verizon Media lifts lid on new advertising and content capabilities

Verizon Media has unveiled a range of new advertising and content capabilities. Unveiled by press release in lieu of an NAB press conference, the company said that the new offerings, which include advanced advertising tools for transparency and enhanced live event streaming, are designed to provide broadcasters, content owners and service providers with more opportunities […]

Digital TV Europe to host webinar on ad-supported streaming

Digital TV Europe will host a webinar on the topic of advertising-based streaming on March 24.  There is an ever-increasing interest in advertising-based streaming as content owners and distributors look to maximize monetisation. The Digital TV Europe 2020 Annual Industry Survey proves the importance of ad-supported streaming even among streaming players who have adopted different […]

Sports fans willing to pay more for personalised streamers

Almost two thirds (63%) of sports fans would pay for a personalised streaming service.  According to a new report from Verizon Media, the majority of sports fans in the UK, US, France, Germany and Holland would consider paying – or paying more if they don’t already do so – for a service that offers coverage […]

Fox taps Verizon Media to stream Super Bowl in UHD HDR for first time

Verizon Media is to deliver this weekend’s US Super Bowl LIV in UHD HDR streaming for the first time. Verizon’s Media’s streaming workflow and delivery technology will support the streaming of the Super Bowl on the Fox Sports app, the Fox Now and the Yahoo Sports mobile app to bring UHD HDR coverage of the […]

Verizon Media names new CTO

Technology outfit Verizon Media has named Rathi Murthy as the company’s chief technology officer. Based in Sunnyvale, California, Murth will oversee Verizon Media’s global technology strategy, leading the company’s innovations in 5G, advertising and content, commerce and subscriptions. She joins Verizon Media from Gap Inc. where she was CTO, leading all technology and operations, including […]

Verzion Media to debut new Media Platform features

Verizon Media is set to debut its new Media Platform features at IBC 2019. The new media platform will feature advanced capabilities for delivery optimisation, ad performance visibility, content personalization and blackout control  A headline feature of the platform is what the company calls Verizon Smartplay. This is a stream routing system that delivers video […]