Eurovision Sport, the broadcasting arm of public broadcaster organisation the EBU, has named Robert Portman, the head of sport and sports rights at Finnish pubcaster Yle, as head of winter sport.
Portman has worked for Yle since 2001, initially as entertainment and events producer, before becoming head of sport, Svenska Yle in 2008. He then became head of sports rights and major events before taking on his present role as head of sport and sports rights.
At Eurovision he will manage the winter sports portfolio and leading the acquisition strategy for this important sports rights property.
Portman said: “I am excited to join the EBU and the team at Eurovision Sport to lead on winter sports. With the ever-evolving media landscape, it is evident that sports will be one of the key elements for media companies in the future. I look forward working together with the team to secure important sport rights for our members. Furthermore, coming from the EBU member side, I hope I can contribute with my experience to further improve the dialogue and co-operation between the Members and the permanent services.”
Stefan Kurten, executive director, Eurovision Sport, said: “We’re very pleased to welcome Robert to the team at Eurovision Sport. He brings with him great experience of winter sports combined with an in-depth understanding of the needs of our Members. Winter sports are an important part of our sports rights portfolio and greatly valued by our Member broadcasters, and we are pleased to be able to strengthen our team with senior executive of this level.”
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