Canadian media company QYOU Media has continued its expansion into India with a partnership with Watcho that will see The Q India added to the service.
Watcho is the newly launched OTT platform from DTH operator Dish TV.
This is the fifth distribution deal for The Q India, a channel focused on people aged 20-30 in the country. It launched in December 2017 and has established content partnerships with influential digital content creators in India, including popular web-series: What The Folks and Ms. Malini as well as curated episodes from leading digital production houses in India, such as 101 India, Pocket Aces and Nirvana Digital.
Commenting on the partnership, Curt Marvis, CEO and co-founder of QYOU Media, said, “We’ve always recognised that there is a huge appetite in India for more youth focused programming and services. It is fantastic to see a DTH company like Dish TV aligned with our thinking to create a unique platform with young Indians in mind.
“Watcho is building an exciting library of content that focuses on storytelling that’s perfect for multi-platform consumption, so it is a great honor for The Q India to be a part of it. We couldn’t be more excited about Watcho subscribers now being able to benefit from The Q India’s deep ties to the creator community in India and our ability to find, curate, and amplify some of the most exciting digital-first and short-form entertainment creators in India today.”
Akash Tyagi, head OTT, Dish TV India Limited, added: “What sets Watcho apart from other services is that it was specifically created with young Indians in mind. This generation is actively seeking out exciting content from the internet, and we saw there was a huge opportunity to connect and engage with them more effectively by bringing the very best of it onto one platform.
“We’re always looking for new ways to make our service as relevant and engaging as possible, and The Q India will enrich our offering by enabling us to showcase some of the most talented influencers and content creators the region has to offer.”
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