The platform is designed to give advertisers the ability to leverage local broadcast audience data to “reach their ideal viewers at scale across all forms of digital video advertising”.
Available exclusively through NXD’s Platform group – previously branded under LKQD – TViQ is claimed to be the “industry’s most-comprehensive broadcast-centric audience solution”.
Nextstar owns hundreds of local stations across the US, and TViQ integrates millions of their data signals to enable advertisers to maximise their video reach. This first-party station audience data is said to be one of the key elements that differentiates TViQ.
Nexstar Media Group’s 174 television stations covers 38.7 percent of households in the US.
Greg Morrow, head of Nexstar Digital’s Platform Group, said: “Nexstar Digital is in a unique position to help advertisers navigate the complexities of video advertising across every screen and maximize target audience delivery across the entire Nexstar owned and operated portfolio of assets, which we expect to increase substantially in the near future.
“We are continuing our history of innovation by integrating and activating Nexstar audience data for digital advertisers, which creates powerful audience solutions for national, regional and local advertisers. Additionally, TViQ increases the value of inventory for our premium digital publisher partners, enabling them to grow their ad revenue across all screens.”
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