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MainStreaming secures €5.5 million funding

Milan-based technology provider MainStreaming has announced it has secured €5.5 million in a new round of funding, bringing its total raised to over €9.5 million.

This round was led by Indaco Venture Partners SGR, together with Sony Innovation Fund and existing investor, United Ventures.

MainStreaming will use the funds to enhance its position in its two core markets, broadcast and online gaming, and enable its customers to meet the ever-growing demand for streaming and seamless gaming interactivity over the internet.

The company says that its proprietary technology enables broadcasters to stream live and on-demand and compete with major providers, such as Netflix, Amazon Prime Video, and Hulu. MainStreaming’s solution has already been deployed with broadcasters, including Sky Italia, which uses the service to stream premium live, linear and on-demand content.

Indaco Venture Partners the lead investor in this funding round, says that it aims to help MainStreaming focus its efforts on expanding in international markets.

Alvise Bonivento, co-founder and Investment director of Indaco Venture Partners said, “We are excited by the technology and the team at MainStreaming. Our goal is to provide the tools it needs to compete at an international level, leading the disruption and digital transformation of traditional markets.”

Sony’s participation through its venture capital arm in this funding round, represents its first investment in an Italian company.

”We’re excited to join the MainStreaming family, and we have great confidence in the MainStreaming team and technology,” said Gen Tsuchikawa, chief investment officer of Sony Innovation Fund. “It was the obvious choice in a world where consumer expectations around video quality and interactivity are of critical importance.”

“The online video industry is facing increasing pressure from customers, with broadcasters and online gaming providers facing particular challenges to ensure a consistent, high quality of service, particularly in live environments,” said Antonio Corrado, CEO of MainStreaming.

“With our technology specifically built for today’s streaming environment, MainStreaming is perfectly situated to offer broadcasters and online gaming providers the tools to deliver the highest quality of experience to their customers around the world. This latest investment will enable us to reinforce our position in the market and expand our reach across two priority regions, Europe and the United States”.