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Swisscom TV boosted by bundles in ‘saturated’ market

Swisscom grew its TV base by 4,000 subscribers in Q1 in what the company said was a “saturated” market that was “driven strongly by promotional offerings”.

Urs Schaeppi

The 0.3% quarter-on-quarter increase in the Swiss telco’s TV base took its total to 1.52 million, with Swisscom saying that the growth was driven by its bundled offering. The annual increase in TV subs wad 2.1%.

Swisscom had a total of 2.48 million inOne customers at the end of March, with the latest mobile offering inOne alone registering over 250,000 customers in the first five weeks after its launch. In the Residential Customers segment, inOne accounts for 57% of mobile subscriptions and 60% of fixed-line broadband connections.

At the same time, Swisscom lost 3,000 broadband customers in the quarter, taking its total down 0.1%to 2.03 million. Year-on-year, the broadband base increased by 0.2%.

Overall Swisscom’s revenue dipped by 0.2% at constant currency to CHF2.86 million, with Swiss revenue dipping by 1.9%.

“Swisscom has reported solid results in a challenging market environment, with revenue and EBITDA both on a par with the previous year. In just five weeks, we managed to sign up over 250,000 customers for our latest inOne mobile offering,” said CEO Urs Schaeppi.