According to the regulator, the Perform Group-owned platform didn’t provide sufficient information to customers regarding its Serie A football offer for the 2018-19 season. In particular, the regulator said the company didn’t make any reference to the technical limitations that might impact on its claim that the matches could be seen ‘whenever you want, where you want’. DAZN was also criticised for some of the methods used to persuade subscribers to sign up to its live and on-demand service.
The sport streaming platform, which launched in June 2018 on the back of its high-profile acquisition of Serie A live soccer rights, has accepted the fine and taken action to improve the service in line with the watchdog’s intervention.
DAZN, which has also just launched in Spain, is not the first sports provider to run foul of Italy’s antitrust laws. Earlier this year, Sky Italia was fined €7 million for failing to provide “clear and immediate” information to potential subscribers that it did not have all Serie A’s games in its football package this season
ICYMI: Sky adds users in UK as aggregation strategy begins to bear fruit digitaltveurope.com/2020/10/30/sky… https://t.co/Vly3BgpsU5
30 October 2020 @ 21:00:01 UTC
ICYMI: Return to pre-pandemic revenues could take two years, warns BT digitaltveurope.com/2020/10/30/ret… https://t.co/4aI0iVGBoR
30 October 2020 @ 20:00:01 UTC
Freeview Play introduces Accessible TV Guide digitaltveurope.com/2020/10/30/fre… https://t.co/SIzZf1W1mu
30 October 2020 @ 18:30:00 UTC