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Eurosport celebrates 30 years with new brand IT and Spotify initiative

Discovery-owned sports channel Eurosport has launched a new brand identity to mark its 30th anniversary.

The brand identity is designed to mark the spirit and sports stars of 1989 across Eurosport linear, digital and social platforms in the form of idents, pre-title sequences and promos. Eurosport has also commissioned several 1989-inspired short-format series, to air on all Eurosport platforms, showing some of the unique events and iconic sports stars that appeared on the channel in its inaugural year.

Eurosport has also teamed up with music streaming outfit Spotify to launch a dedicated 1989-themed playlist, microsite and digital advertising campaign to run from today until the end of the month.

Eurosport launched on the UK’s Sky platform on February 5 1989 following an agreement with the European Broadcasting Union.

Eurosport said it had seen a 33% rise in its audience share in January compared with the same month a year ago, with an 11% increase in channel reach.

“Eurosport has been dedicated to sport for 30 years and continues to innovate and disrupt the market – proving itself to be a pioneer of the sports industry time and again. We are incredibly proud of what this company has achieved, and it is a testament to the vision, dedication and commitment of an incredible team over the years that Eurosport continues to grow and is now reaching more people on more screens than ever before,” said JB Perrette, president and CEO Discovery International

“From our game-changing Olympic Games partnership; position as the home of cycling, Grand Slam tennis and winter sports; and operator of the only European-wide OTT streaming service – the Eurosport Player – Eurosport continues to be a unique proposition for sports fans across the continent. With our second Olympic Games fast approaching, the continued development of our digital products, further investment in technology and ongoing ambition to strengthen our rights portfolio, Eurosport will be powering people’s passions for years to come.”

George Aivazoglou, VP of marketing at Eurosport, said: “Over the past 30 years, Eurosport has developed an enviable position as one of the most recognisable sports brands worldwide. Like many of the athletes we showcase each and every day, our company has spent many years honing its craft, continuing to innovate, determined to super-serve passionate communities of fans in Europe and around the world. The 30th anniversary brand identity is a celebration of our heritage, focusing on the sports stars and spirit of 1989 to engage the current-day viewer across all platforms.”