MTG’s Turtle Entertainment, the operator of eSports company ESL, has extended its global partnership with Intel through to 2021.
The agreement aims to boost the development of eSports through the introduction of new technologies, tournaments and events. MTG claims the deal marks “the biggest brand alliance in eSports”.
ESL and Intel will launch new eSports tournaments in Asia and trial new technologies during large-scale tournaments. Intel will also continue to power the ESL One and Intel Extreme Masters (IEM) tournaments, CS:GO Pro League and the US$1million Intel Grand Slam.
“With the support of Intel, ESL produces world-class stadium eSports events while contributing to the global expansion of competitive gaming,” said MTG’s president and CEO, Jørgen Madsen Lindemann.
“Mutually beneficial partnerships are a key driver of this rapidly developing industry, which brings technology and entertainment together to create memorable experiences for eSports fans around the world.”