Turtle Entertainment

MTG’s ESL and Intel extend partnership

MTG’s Turtle Entertainment, the operator of eSports company ESL, has extended its global partnership with Intel through to 2021. The agreement aims to boost the development of eSports through the introduction of new technologies, tournaments and events. MTG claims the deal marks “the biggest brand alliance in eSports”. ESL and Intel will launch new eSports […]

Denmark’s TV 2 agrees eSports deal with MTG

MTG’s eSports companies Turtle Entertainment – which operates the ESL brand – and DreamHack have signed a broadcasting deal with Danish national TV network TV 2. The deal will see TV 2 provide more than 700 hours of eSports content to TV viewers in Denmark throughout 2019 – including Counter-Strike: Global Offensive (CS:GO) tournaments organised […]

ESL planning ‘much more’ linear TV around eSports

Modern Times Group (MTG)-owned eSports outfit ESL plans to build on early experiments to reach out to new platforms and develop much more linear TV coverage of competitions, according to James Dean, managing director of ESL Turtle Entertainment UK. Speaking at the Connected TV World Summit in London this morning, Dean said that ESL also aims […]

MTG hit by restructuring costs

The Modern Times Group has said its recent restructuring has cost it SEK700 million (€74 million) in the most recent quarter. The free and pay TV group has undertaken a company-wide restructure, announcing 300 job losses in August as part of a programme of cuts across its operations in Sweden, Norway, Denmark and the UK. […]

MTG closes deal for Turtle Entertainment

The Modern Times Group has finalised a deal for Turtle Entertainment, the Cologne-based e-sports specialist. Turtle owns the ESL online games league, which is popular with online viewers. Its diet of online games leagues and competitions includes the ESL One and Intel Extreme Masters has attracted over 70 million unique viewers over the last 12 […]

MTG takes majority stake in ESL ‘e-sports’ brand

Modern Times Group (MTG) is to acquire a 74% majority stake in Cologne-based e-sports specialist Turtle Entertainment, which operates the ESL brand. MTG cited the dramatic growth in e-sports, which is expected to attract 260 million unique viewers by the end of this year, as the key motivation for the investment. MTG’s majority stake in […]