Vodafone in eSports partnership with ESL

Vodafone has struck an eSports partnership with Modern Times Group (MTG)-owned ESL that will see the international telco sponsor ESL’s flagship event series the Intel Extreme Masters, ESL One and ESL Pro League. Vodafone said that the partnership highlighted its ability to bring gamers and fans together from 25 countries where it has mobile and […]

Fans staying with eSports as they age, says Spanish survey

The average eSports fan in Spain is a 24 year-old male who spends more than five hours a day on surfing the internet and is a heavy user of social media, according to a study unveiled at the Madrid Gaming Experience event for Modern Times Group-owned eSports leader ESL and Telefónica/Movistar, ESL’s partner for the […]

Hulu makes first eSports play with ESL deal

Hulu is set to move into eSports for the first time after agreeing a deal with ESL bring new gaming-themed series to the streaming platform. ESL will develop and produce four new eSports series that will premiere on Hulu later this autumn – Player v. Player, Bootcamp, Defining Moments and ESL Replay. These will look […]

ProSiebenSat.1 dives deeper into eSports with ESL deal

German broadcaster ProSiebenSat.1’s sports business unit, 7Sports, is to deepen its involvement in the fast-growing world of eSports for the first time after striking a deal with Modern Times Group (MTG)-owned eSports giant ESL. From August 30, the ProSieben Maxx channel will run a new magazine show, Ran eSports. The content will also be available […]

eSports will benefit TV, says ESL

eSports have the potential to attract a young primarily male audience to TV and punch above its weight in terms of its value to broadcasters, according to Torsten Haux,, VP global media rights at Modern Times Group-owned eSports outfit ESL. Speaking at Marketforce’s The Future of Broadcasting conference yesterday, Haux said that eSports, which has […]

ESL strikes large-scale eSports streaming deal with Facebook

Modern Times Group-owned eSports outfit ESL has teamed up with Facebook to stream over 5,500 hours of live content via the social media platform. From June, ESL will stream ESL One and Intel Extreme Masters events live on Facebook in six different languages. ESL will also stream content from ESEA’s Rank S competitions, described by […]

ESL planning ‘much more’ linear TV around eSports

Modern Times Group (MTG)-owned eSports outfit ESL plans to build on early experiments to reach out to new platforms and develop much more linear TV coverage of competitions, according to James Dean, managing director of ESL Turtle Entertainment UK. Speaking at the Connected TV World Summit in London this morning, Dean said that ESL also aims […]

Telefónica to create dedicated eSports platform, partners with ESL

Telefónica España has signed a strategic agreement with electronic sports giant ESL to develop a platform with exclusive content for the Movistar+ premium pay TV offering. Telefónica is also investing in a dedicated eSports content platform and will also create a professional eSports club – Movistar Riders – in Spain. Telefónica said that the deal […]

Vivendi takes plunge into eSports with ESL alliance

Vivendi has struck a major strategic partnership deal with eSports group ESL that will see both groups collaborate to create the first official eSports leagues in France, based on ESL’s current Championnat National. Vivendi’s pay TV unit Canal+ will air ESL competitions on it channels and will become, according to the parent company, a major […]

MTG takes majority stake in ESL ‘e-sports’ brand

Modern Times Group (MTG) is to acquire a 74% majority stake in Cologne-based e-sports specialist Turtle Entertainment, which operates the ESL brand. MTG cited the dramatic growth in e-sports, which is expected to attract 260 million unique viewers by the end of this year, as the key motivation for the investment. MTG’s majority stake in […]