ESL


Deutsche Telekom deepens involvement in eSports

Deutsche Telekom is upping its involvement in eSports by organising a FIFA19 football tournament. Telekom is organising two qualification rounds, each featuring 128 online players competing on Sony PlayStation 4 game consoles. The final will take place as part of the Telekom Cup on January 13 at the Düsseldorf Merkur Spiel-Arena, which will feature teams […]

MTG’s ESL and Intel extend partnership

MTG’s Turtle Entertainment, the operator of eSports company ESL, has extended its global partnership with Intel through to 2021. The agreement aims to boost the development of eSports through the introduction of new technologies, tournaments and events. MTG claims the deal marks “the biggest brand alliance in eSports”. ESL and Intel will launch new eSports […]

Denmark’s TV 2 agrees eSports deal with MTG

MTG’s eSports companies Turtle Entertainment – which operates the ESL brand – and DreamHack have signed a broadcasting deal with Danish national TV network TV 2. The deal will see TV 2 provide more than 700 hours of eSports content to TV viewers in Denmark throughout 2019 – including Counter-Strike: Global Offensive (CS:GO) tournaments organised […]

MTG increases eSports investment, writes down Zoomin.TV assets

MTG has increased its stake in eSports business Turtle Entertainment and has announced that it will write-down the value of Zoomin.TV by SEK169 million (€16.4 million) in its Q3 results. In a statement released Friday, MTG said that it has paid roughly SEK152 million (€14.3 million) to up its stake in Turtle Entertainment – which […]

Proximus invests in eSports with ESL and Pro League

Belgian telco Proximus is to invest in eSports by promoting amateur and professional competitions and by setting up three official leagues in partnership with the likes of ESL and the Pro League. The telco said that it wanted to play “a primary role” in developing eSports in Belgium, relying on its expertise in network infrastructure, […]

Vodafone in eSports partnership with ESL

Vodafone has struck an eSports partnership with Modern Times Group (MTG)-owned ESL that will see the international telco sponsor ESL’s flagship event series the Intel Extreme Masters, ESL One and ESL Pro League. Vodafone said that the partnership highlighted its ability to bring gamers and fans together from 25 countries where it has mobile and […]

Fans staying with eSports as they age, says Spanish survey

The average eSports fan in Spain is a 24 year-old male who spends more than five hours a day on surfing the internet and is a heavy user of social media, according to a study unveiled at the Madrid Gaming Experience event for Modern Times Group-owned eSports leader ESL and Telefónica/Movistar, ESL’s partner for the […]

Hulu makes first eSports play with ESL deal

Hulu is set to move into eSports for the first time after agreeing a deal with ESL bring new gaming-themed series to the streaming platform. ESL will develop and produce four new eSports series that will premiere on Hulu later this autumn – Player v. Player, Bootcamp, Defining Moments and ESL Replay. These will look […]

ProSiebenSat.1 dives deeper into eSports with ESL deal

German broadcaster ProSiebenSat.1’s sports business unit, 7Sports, is to deepen its involvement in the fast-growing world of eSports for the first time after striking a deal with Modern Times Group (MTG)-owned eSports giant ESL. From August 30, the ProSieben Maxx channel will run a new magazine show, Ran eSports. The content will also be available […]

eSports will benefit TV, says ESL

eSports have the potential to attract a young primarily male audience to TV and punch above its weight in terms of its value to broadcasters, according to Torsten Haux,, VP global media rights at Modern Times Group-owned eSports outfit ESL. Speaking at Marketforce’s The Future of Broadcasting conference yesterday, Haux said that eSports, which has […]