Nordic Entertainment Group, the soon to be split off broadcasting and streaming arm of Modern Times Group (MTG) has appointed Sahar Kupersmidt as SVP and head of Nordic DTH TV.
Kupersmidt will lead the region wide development of Nordic Entertainment’s Viasat satellite operator business, which offers pay TV services to customers in Denmark, Finland, Norway and Sweden.
She will hold commercial, strategic and business development responsibility for Viasat’s satellite operator activities in the Nordic region. Local teams will continue to lead execution across the Viasat organisation, which also includes channel distribution and – in Sweden – broadband access.
Kupersmidt joined Nordic Entertainment Group in 2007 and has held several leadership roles at the group, most recently head of Viasat Sweden.
Following Kupersmidt’s appointment, Mahmoud Mustapha, previously Viasat Sweden’s director of product and customer experience, has been appointed VP and head of pay TV Sweden. Both Kupersmidt and Mustapha take on their new roles with immediate effect.
Anders Jensen, Nordic Entertainment Group president and CEO, said: “Every day, NENT Group reaches millions of customers through our streaming and broadcasting services. We see huge potential in Viasat, which is one of the most recognisable entertainment brands in the Nordic region today. Sahar’s know-how, commercial acumen and unique ability to inspire will be huge assets as we maximise the impact of our Viasat offering by combining central focus with local execution.”
Kupersmidt said: “It’s been a privilege to lead the amazing Swedish Viasat team and to achieve such great things together. Now I can’t wait to work with my talented colleagues across the whole region. Our people, content and technology will ensure that we shape this highly competitive market for years to come.”
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