NBCUniversal International’s reality TV-focused SVOD service, Hayu, has gone live in Canada.
“We’re thrilled to now be delivering the innovative all-reality SVOD service – Hayu – in Canada,” said Hendrik McDermott, senior vice-president, branded on-demand, NBCUniversal International.
“The proven healthy appetite for reality programming amongst Canadian viewers is reinforced by early enthusiasm for Hayu, with thousands already bingeing on multiple favourite shows – and we are excited to build momentum with Canadian subscribers.”
Hayu is already available in the UK, Ireland, Australia, Norway, Sweden, Finland and Denmark and is priced at C$5.99 per month in Canada.
It is available online, as an app for iOS and Android, and on a range of different devices including Apple TV, Amazon Fire TV and on Roku in the UK, Ireland and Canada.