MediaKind participating in IP Showcase

MediaKind – formerly Ericsson Media Solutions – is participating in the IP Showcase at IBC this year. The MediaKind AVP Contribution Encoder and Content Processing Integrated Receiver-Decoder will be part of the multi-vendor Live Production use case and Traffic Shaping demonstrations, showcasing the All-IP protocols of SMPTE ST 2110, AES67, and AMWA NMOS IS-04, according to the company.

The IP Showcase has been a feature at industry trade shows since IBC 2016 and has been instrumental in helping the industry to galvanise behind the standards-based approach to IP. The event is hosted by major technical and standards organisations within the broadcast industry – the Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers (SMPTE), and Video Services Forum (VSF).

Industry-leading vendors and broadcasters are gathering at this year’s showcase to provide instructional and case-study presentations and an array of IP-based product demonstrations highlighting the benefits of, and momentum behind, the broadcast industry’s move to standards-based IP infrastructure for real-time professional media applications.

The IP Showcase will feature equipment displays and product demonstrations that emphasise everything industry vendors have achieved in support of IP standards and specifications. Meanwhile, the IP Showcase Theatre will be the destination for educational presentations, a vital element as the industry progresses through the phases of IP adoption.

“The IP Showcase provides the industry with an excellent opportunity to witness the benefits of interoperable, multi-vendor solutions for real-time professional media over IP. MediaKind is pleased to participate in the IP Showcase and to have contributed to the development of the foundation SMPTE standards and AMWA and VSF specifications”, said Mark Russell, CTO and head of strategy for MediaKind.

“The transition to IP is underway, and the progress we’ve made toward standardising IP infrastructure and operations in the media industry has only happened because so many organisations have come together and devoted time and effort to the cause. The IP Showcase is a physical manifestation of that progress, and we’re thrilled to see all the companies that have embraced IP technology and chosen to put their efforts on show for IBC visitors to experience,” said Michael Cronk, AIMS board chair.

The IP Showcase will take place in rooms E106 and E107 at the RAI Amsterdam during IBC. More information about the IP Showcase at is available at

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