OTT software provider Vewd has teamed up with semiconductor provider HiSilicon to launch Vewd Go, described by the company as a turnkey streaming media player reference design built for operators.
Vewd Go gives operators new ways to reach cord-nevers, cord-cutters, multi-room subscribers, and subscribers-on-the-go, according to the technology company.
Vewd claims that Vewd Go empowers operators by allowing them to be the native experience that connects and grows their subscriber base while providing third-party content. With many operators investing in their own connected TV apps, Vewd Go can help maximise the value of those investments by integrating these apps as the lead experience of Vewd Go, which the company says is not the case with off-the-shelf streaming media players.
“Operators demand a low-cost streaming device that they can fully With Vewd Go, we sought to bring the operator the flexibility they would normally enjoy from a hybrid set-top box, but in a turnkey customizable platform. Vewd Go is adaptable to any portable form factor to suit the modern consumers’ needs and due to the integration work we’ve done with Vewd, it can be delivered with a lower bill of materials than any comparable device while offering an unparalleled user experience control,” said John Liu, general manager of STB product line, HiSilicon Technologies.
“Pay TV economics are changing rapidly. Increasing subscription revenue today means finding a way to transition business models with new product propositions that target cord-cutters and cord-nevers. Given the fierce competitive landscape, operators will have difficulty achieving this in a short time frame while maintaining complete control. Vewd Go solves this by giving operators everything they need to manage and grow their subscriber base, allowing them to stay focused on their real challenges. Furthermore, having access to their own device at an aggressive price point gives the operator the flexibility they need to launch multiple innovative campaigns targeting various consumer demographics. Vewd Go is the streaming media platform for tomorrow, but available today,” said Aneesh Rajaram, CEO, Vewd.
Vewd will be exhibiting at IBC on stand 14.F02