Pay TV-focused billing and customer relationship company Paywizard has launched an artificial intelligence-driven subscriber intelligence platform called Paywizard Singula.
Singula is designed to let pay TV operators and OTT providers take a more data-driven approach to customer engagement by using subscriber insights and AI to reduce churn, grow average revenue per user and acquire new customers.
The platform processes customer data so that operators can gain a view of subscribers at different stages of the customer journey to identify a ‘next best action’ to strengthen the customer relationship.
“The notion that you can harness data to predict how likely a subscriber is to churn or their propensity to purchase a package is great, but what makes Paywizard Singula so unique and powerful is that it allows operators to accurately identify the best action to take next in real time – in other words, determine what activity or interaction will work to keep that customer happy, on-board and positive about their experience,” said Paywizard CEO, Bhavesh Vaghela.
“This action could be to offer a timely promotion, an informative communication, or even the decision to do nothing, depending on the recommendations provided within the Paywizard Singula platform.”