Serie A Pass, which costs US$8.99 (€7.85) a month or US$59.99 a year, launched on Saturday with the start of the new Italian football season. The OTT TV service will include coverage of all live games, match replays and additional magazine and archive programming across 21 countries in the region.
The offering will be available ion desktop, tablet and mobile and via apps on iOS and Android devices including Chromecast and Apple Airplay.
Serie A is expected to have strong appeal across the region this season, following Juventus’ signing of Cristiano Ronaldo and the emergence of new owners committed to investing more money in clubs, according to IMG.
As part of the launch, IMG has invested in producing graphics and promos for the service along with three magazine programmes – Inside Serie A, Serie A – Full Impact and The Serie A Highlights Show.
South American players in Serie A include Inter’s Mauro Icardi and Lautaro Martinez, Milan’s Gonzalo Higuain and Lucas Biglia, Juventus’ Paulo Dybala, AS Roma’s Federico Fazio and Diego Perotti, Fiorentina’s Giovanni Simeone and Atalanta’s Alejandro Gomez.
The launch of IMG’s service follows a deal between IMG and ESPN two weeks ago covering the US market. The Disney-owned broadcaster will show 340 matches per season on its new ESPN+ OTT TV service.
IMG secured the global marketing rights to Serie A last year, usurping previous holder MP & Silva. The company recently took a minority stake in two channels launched by Eleven Sports to distribute Serie A in the UK.