Brazil


Brazil drops 1.25 million pay TV subs YOY

Brazil has seen a steep decline of 1.23 million pay TV subscribers year-over-year. As collated by Brazil’s Agência Nacional de Telecomunicações (Anatel), the country’s pay TV subscriber base ended June with 16.71 million, down 528,000 from Q1. All distribution technologies took a hit in Q1, with DTH subscriptions affected the most. DTH subscribers dropped by […]

Nielsen expands measurement for YouTube app on mobile to 26 new countries

Nielsen has expanded its advertising measurement to YouTube’s mobile app. Nielsen Digital Ad Ratings for YouTube Mobile will be available in 26 new markets: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and […]

DAZN kicks off Brazilian service offering

Sports streaming disruptor DAZN has launched in Brazil. This is the ninth market that the London-based DAZN has entered since launching in August 2016 in Austria, Germany, Japan, and Switzerland. For a cost of R$37.90 (€8.50) per month, viewers in the Latin American nation are now able to live stream the service’s array of sports […]

DAZN launches in Spain, targets Brazil next

Sports streaming service DAZN launches today in Spain, with a line-up of content including English Premier League football and MotoGP motorcycle racing introduced at a press conference in Madrid attended by brand ambassadors including football manager Jose Mourinho and Brazlilan footballer Neymar da Silva Santos Jr. – the latter also named yesterday as a brand […]

Futuresource: Netflix ‘almost entirely’ driving SVOD spend in Brazil

Netflix has sparked a “major shift in premium entertainment consumption” in Brazil and is driving subscription video-on-demand revenues in the country, according to Futuresource Consulting. The research firm estimates that Netflix added more than 1.5 million Brazilian subscribers in 2018 to exceed 8.5 million, a similar estimated number to the UK – making these two […]

IHS Markit: Netflix and YouTube rank top among Brazilian viewers

Netflix and YouTube are consistently Brazilian internet users’ first choice of video services across all devices, according to IHS Markit. The research firm’s survey sample found that 28% of Brazilians  turn to Netflix first when looking for something to watch, followed by YouTube at 24%. Among pay TV households, fewer than 50% of Sky Brasil […]

DAZN to launch in Brazil next year

Sports streaming service, DAZN, is due to launch in Brazil in March 2019, marking its ninth confirmed country launch. The service, which is live in seven markets with Spain to follow early next year, has secured the exclusive broadcast rights for all Copa Sudamericana matches in Brazil for four seasons from 2019. In Brazil, DAZN […]

IMG launches Serie A OTT TV service in Latin America

Sports and talent management outfit IMG has launched an OTT TV service for Serie A football in Spanish-speaking Latin America and Brazil. Serie A Pass, which costs US$8.99 (€7.85) a month or US$59.99 a year, launched on Saturday with the start of the new Italian football season. The OTT TV service will include coverage of […]

Telefónica sees TV base grow

Telefónica saw its TV base grow by 5.6% year-on-year to reach 8.7 million at the end of the quarter to June, excluding OTT TV services. The company’s IPTV base increased by 17% year-on-year. Churn fell marginally. Video revenues amounted to €718 million, up 0.4%. For the first half, video revenues stood at €1.44 billion, up […]

Mediapro teams up with Google for Brasileirao football on YouTube

Spanish producer and broadcaster Mediapro has teamed up with Google to make Brazil’s Campeonato Brasileño de Serie A football tournament available on YouTube in 27 territories across Europe, Asia and Oceania. The new YouTube channel will offer over 110 matches from the competition – popularly known as the Brasileirao – available, along with highlights of […]

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