VidMob: GenZ social video viewing five-times higher than linear TV

Gen Z viewers watch five-times as much social video as linear TV, and twice as much social video as streaming services, according to a study by brand-focused video platform VidMob.

The US study of 1,000 16-24-year-olds and 1,000 25-34-year-olds found that 41% of Gen Z consumers’ digital time is spent watching video, and that 59% of their video watching time is on social.

The report claims “social is the new TV” and reported that 70% of 16-24 year-olds regularly watch Stories on Snapchat and Instagram, outpacing millennials in their consumption of the Stories video format.

“Social is the definitive source for video and serves as the primary portal to the web for younger audiences,” according to the report.

VidMob is a video creation platform that connects marketers with a network of editors, animators, and motion graphics designers.