VidMob: GenZ social video viewing five-times higher than linear TV

Gen Z viewers watch five-times as much social video as linear TV, and twice as much social video as streaming services, according to a study by brand-focused video platform VidMob. The US study of 1,000 16-24-year-olds and 1,000 25-34-year-olds found that 41% of Gen Z consumers’ digital time is spent watching video, and that 59% […]