VidMob: GenZ social video viewing five-times higher than linear TV

Gen Z viewers watch five-times as much social video as linear TV, and twice as much social video as streaming services, according to a study by brand-focused video platform VidMob. The US study of 1,000 16-24-year-olds and 1,000 25-34-year-olds found that 41% of Gen Z consumers’ digital time is spent watching video, and that 59% […]

Video creation platform VidMob raises US$7.5m

US-based video creation network and platform, VidMob, has raised US$7.5 million in Series A funding. VidMob said the new funds will be used to: grow staff numbers across its four offices in Los Angeles, New York, Chicago, and Massachusetts; expand its technology capacity and tools; and to continue to partner with agencies and brands. VidMob’s […]